SUPER-HEERO is the acronym for SUPERmarket Human-based innovating financing schemes and Energy Efficiency Retrofitting and Optimisation. Funded under the Horizon 2020 research and innovation programme the project aims at boosting energy efficiency investment in small and medium supermarkets. Energy charges account for between 10% and 15% of the total operating costs of a small or medium supermarket, making energy efficiency a great source for cost reduction. However, it is difficult to aatract private finance that can accelerate the energy transition process in the retail sector. SUPER-HEERO aims at providing a replicable financial scheme for energy efficiency investment, based on stakeholder and community engagement. SUPER-HEERO is a 30-month project started on 1 June 2020, with a consortium of 9 partners led by R2M. This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 894404.