Roberta Roffi

Innovative Products Division | Commercial & Business Development Team Leader
Professional with more than 15 years of experience in physical and digital international B2B events, in charge of developing new business and sales and of managing internal business units, external partners and European representatives. Able to ensure a strategic corporate vision maintaining a strong focus on achieving objectives and to work successfully in international environments with excellent negotiation, networking and communication skills. The experience as Key Account Manager at RX (Reed Exhibitions) French office (the events Division of the British multinational RELX), gives her the opportunity to gain an in-depth knowledge of the real estate market, following the main Italian key players of Retail Real Estate in their participation at events such as MIPIM, MAPIC and MAPIC Italy and promoting the technological transformation of the market with the development of an exhibition area devoted to innovation in Real Estate.

Main area of activity in R2M:

She is currently in charge of commercial development and expansion of the Innovative Products Division, the business unit that actualizes R2M Solution’s vision: making innovative technological solutions accessible to the Real Estate market, offering the most innovative, reliable and successful products focused on topics such as digitalisation, sustainability and energy efficiency, thanks to the network of contacts that the company has developed in the framework of European research projects.